Quality & Trust
By controlling procurement and service delivery, we mitigate the pervasive market risk of counterfeit parts and inconsistent service quality.
Our Company
Built to strengthen Saudi Arabia's automotive value chain
H.M Middle East Co. brings seven interdependent businesses together to control quality from procurement through retail and service.
Our Model
One group. Two resilient sectors. Seven connected entities.
Our integrated structure combines automotive aftermarket operations with construction materials, creating shared demand, stronger procurement, and dependable service standards.
7
Entities
2
Core sectors
3
Priority cities
Market Resilience
Our diversification across two essential, high-growth sectors — Automotive Aftermarket and Construction Materials — provides operational resilience against single-market fluctuations.
Integrated Supply Chain
We merge high-volume Wholesale (Building Materials) with dedicated Retail and Wholesale (Spare Parts, Battery & Tire) and Service (Workshop, Service Station).
Vision 2030
A staged roadmap for nationwide growth
Expansion, digitization, and next-generation mobility shape the group's path forward.
Geographic Expansion
Target the key KSA industrial/urban hubs (Riyadh, Jeddah, Dammam) in Phase 1, followed by secondary cities along Vision 2030 project corridors.
Digital Transformation
Launch the "HMIC Unified App" for B2C services (booking, parts ordering, loyalty) and a B2B portal for construction/fleet management.
Green & Smart Mobility
Future-proof service offerings by training for EV maintenance and stocking parts/batteries for electric and hybrid vehicles.